Ready for lipmania? C5 is the launch of New Avon Crave Lip Gloss!
- AVON HEADLINE NEWS
- Jan 30, 2019
- 3 min read

It’s the lip event of the year! Scented and flavoured makeup is a hot trend this year, and we’ve got the perfect product: New Avon Crave Lip Gloss!
Here are just a few reasons why Avon Crave is stirring up lipmania:
12 all new glosses!
Decadent scents ranging from peach bellini to minted apple, and even chocolate brownie!
Ultra shiny sheer shades with a kiss of colour
Lip-loving formula infused with moisturizing vitamin E!
If you’ve purchased the Demo's of the Avon Crave Lip Gloss shades, share your results! Use #lipmania on social media to generate buzz about the event in C5. Here are a couple of ideas:
Post pictures with swatches so people can see how even the “green” gloss goes on super-sheer and wearable
Share your favourite scents and ask people to vote on their faves
Show food props to get people craving the flavours – great excuse to bake some brownies!
And, lipmania isn’t just about the new lip gloss… we’re introducing 8 new shades of True Color Glimmersticks lip liner, and offering special deals throughout the colour store.

4 different looks to try right now
The focus is on fun with our #lipmania event in Campaign 5. With so much talk about covering up this and emphasizing that, we sometimes forget that makeup is fun! It’s time to play around with different lip looks and see what makes you look and feel amazing.
Here are 4 ways to mix and match lip products to create different looks. Try them all and see what works for you!
Classic red – the red lip is a favourite of high-profile celebrities. To perfect a red lip, you need a stay-put liner like True Color Glimmersticks Lip Liner in new Cherry. With lips well-defined you can then add colour with the finish you want.
For a satin finish, try True Color Nourishing Lipstick in Candy Red, or Red Delicious. You can even layer on some extra shine with an Avon Crave Lip Gloss. They’re so sheer, you’ll still have red as your main shade, with a light wash of scented, flavoured gloss. Delicious!
For a cream finish, try True Color Lip Crayon in Red Haute.
For a matte finish, try True Color Perfectly Matte Lipstick in Red Supreme.
Neutral / nude lip. The nude lip works well for either a “no makeup” look or with a bold, black liner on your eyes. Start with a neutral liner like True Color Glimmersticks Lip Liner in new Au Naturel or Nude. Next, add a lip shade in the finish you want.
For a matte look, try True Color Perfectly Matte Lipstick in Perfectly Nude.
For a satin finish, try Beyond Color Lipstick in Twig.
For a little sparkle, try True Color Lipstick in Sparkling Nude..
For a truly sheer, nude look, try Avon Crave Lip Gloss in Birthday Cake, Citrus Sangria, or even Honey Tea.
Berry-stained lip, also sometimes called “I just ate a popsicle.” It’s a fun one to try! For this look, you don’t want a well-defined lip so skip the liner and go straight to a berry or popsicle-inspired shade. Application is key. To get the “stained” look, apply lip colour to the middle of lips and then use a brush to bleed the colour out. Try these shades:
True Color Nourishing Lipstick in Concord Grape, Dragonfruit Blush, or Persimmon Pink
Super-dark lip. This dramatic look makes a bold statement. Start with well-defined lips in a deep shade, like True Color Glimmersticks Lip Liner in Chocolate or Perfect Plum. Next, apply lip colour in a dark shade. Deeply pigmented formulas like our True Color Bold Lipstick work well for creating this look. To try:
True Color Bold Lipstick in Power Plum or Bold Bordeax
True Color Perfectly Matte Lipstick in Superb Wine or Hot Plum
True Color Lipstick in Vamp
True Color Nourishing Lipstick in Black Cherry
Share your lip look experiments on social media using #lipmania. VIP customer give a thumbs up to the looks you like best. Let's have some fun!!
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